Verified Marketing Assessment Form - Motorhead Marketing®

Step 1 of 4

25%

If your business had all the staff needed, no supply chain issues, and the business was firing on all cylinders, what are the maximum sales your business could achieve?(Required)

If you already had this in place, would you(Required)

Expand into other locations

Attempt to maintain 100% volume

Sell the Business

Other

When considering the difference between current sales and potential, what would you say is the main reason(s) for the gap?(Required)

Limited Advertising Budget (Lack of financial resources)

Poor Market Position (Visibility on Search or other Advertising)

Difficult Market (small community, niche product, etc.)

Extremely Competitive Market (established competitors)

Brand Recognition (not connecting with enough people)

Poor Reputation (bad reviews, unhappy customer experience)

Customers don't purchase often enough (frequency)

Unmotivated Customers (loyalty program)

Uncontacted Customers (no CRM systems)

Not marketing correctly (strategy not working)

Can't spend time on marketing (don't have the time)

Brand Problem (Public impression or lack of branding)

Gross Sales per customer are low (difficulty upselling)

The difficulty of selling products/services (sales team)

Lack of employees to fill orders (need people)

Supply Chain Issues (ability to fulfill orders)

Procedural Operations (unprofitable processes)

I don't know why

Other (you define)

What is the other reason?

How much of your business's maximum potential sales did you achieve in the last 12 months? (by %)(Required)

How many sales orders, repair orders, or tickets did you sell in the last 12 months?(Required)

What is the average number of orders per customer did you receive in the last 12 months?(Required)

What % were new customers?(Required)

Over the lifetime of a customer, how many orders do you sell them on average?(Required)

How often do you expect to see a repeat customer?(Required)

What is the average lifetime value (in gross sales dollars) per customer?(Required)

What is your closure rate from leads to sales?(Required)

Out of 100 leads, how many do you sell something to them?

What prevents you from closing that other percent?(Required)

How much are you spending per customer on marketing/advertising?(Required)

What is the scope of your market arena?(Required)

International

National

Regional

State / Province

County

Specific # of Miles from Location

Metro Area

City

Specialty, Niche, or Select Group of Customers

When it comes to competitors in your market space(Required)

There is a low amount

There is an average amount

There is a large amount

There is a huge amount

How much of your market do you possess? (by %)(Required)

Do you know exactly why buyers choose competitors over your business?

Please describe, if left empty, the assumption is you do not know why a customer would choose a competitor over your company.

Do you know exactly why customers choose you over your competitors?

Please describe, if left empty, the assumption is you do not know.

Do you know exactly where all of your customers are coming from? (online, mail, referral, other)(Required)

Yes

Sort of

When it comes to a marketing budget I set a ...(Required)

Percentage of Gross Sales

Set dollar amount annually

Decide as I spend

Is your Business Branded Properly?(Required)

Original & Trademark Capable Logo

Defined Slogan / Motto

Mission Statement

Vision Statement

Values Statement

I have no clue

None of the above

Your brand can be a valuable, and extremely equitable asset if done properly.

Is Your Website Properly Engineered?(Required)

High Performing (Fast Delivery)

Well Structured Interface (User Experience)

Visually Appealing Design (Professional Look / Brand)

Motivating Engagement (Call to Actions everywhere)

Quality Content (Providing Value to audience)

Efficient Flexibility (Mobile, tablet, desktop ready)

Search Prepared (properly notated for maximum indexing)

Statistical Analysis (Detailed analytics & facts about use)

I have no clue

None of the above

The importance is understanding each of these items and the provable results of their success. Your website is your store front on the web and it needs to be as easy to reach as your store is in the real world.

Are you using all the online Digital Marketing Options Available?(Required)

Pay-Per-Click Search Strategies (Adwords / Adcenter)

Pay-Per-Click Social Strategies (Facebook / Others)

Maximizing Citations and Potential Link Building Opportunities

Targeted Display Advertising

Online Media (Streaming Platforms)

I have no clue

None of the above

Maximizing Sales, CRM, & Communication Systems(Required)

Chat / SMS Messaging Systems

Review, Survey, & Resolution Systems

Reminders & Recommendation Systems

Scheduling Systems

Online Payment Systems

Digital Inspection Systems

None of the Above

Signage & Display Systems(Required)

Location Road Signage

Building Signage

Vehicle Wrap

Digital Menuboard

Billboard / Bus / Bench Signage

None of the Aboe

Public Relations(Required)

Social Media Activities (posting, commenting, sharing)

Community Activities (Schools, Chamber, etc.)

Charitable Activities (Food Bank, Toy Drives, etc.)

Public Events (Presentations, car clinics, car shows, etc.)

None of the Above

Defined Marketing Programs & Systems(Required)

New Customer Acquisition

Visitation Frequency / Recurrence

Customer Loyalty / Retention

Satisfaction / Surveying

Advocate / Promoter / Sponsorship

Recovery / Resolution

Customer Profiling & Demographic Studies

None of the Above

Phone

This field is for validation purposes and should be left unchanged.

Marketing Self-Assessment Survey