Motorhead Marketing began as an idea sparked by working with my father, a recognized leader in the automotive repair industry. He built one of the largest auto repair management training companies in the nation, and through his work, I learned how successful auto repair businesses are marketed. From a young age, I was involved in his organization, helping business owners improve their operations while gaining a deep understanding of the industry's inner workings.
As I pursued web development in college, I was one of the first in the early 90's to create automotive websites on the internet, marking the beginning of my journey in digital marketing. Over the years, I was frequently asked to teach repair shop owners how to build their online presence and leverage digital tools to grow their businesses.
With a strong foundation built on hands-on experience in everything from car sales to operations management, I realized there was a growing need for advanced marketing resources specific to the automotive industry. That realization led to the creation of Motorhead Marketing—an agency dedicated to providing customized marketing solutions that help reputable automotive businesses thrive.
At Motorhead Marketing, innovation has always been at the heart of what we do. We started by applying the latest web technologies and developing a comprehensive marketing planner tailored specifically to auto repair shops, car dealerships, and other automotive relative businesses. Our goal was simple: to help businesses create a strong online presence, attract new customers, and achieve long-term growth.
Early on, our websites were recognized with multiple design awards, but we were never content with just flashy designs. Our focus has always been on results—driving real business growth and return on investment for our clients. Over the years, we’ve refined our strategies, constantly evolving to meet the changing needs of the auto repair and automotive industry.
Through the ups and downs of market shifts, we’ve remained committed to adapting our tactics, ensuring that each client’s mission is met with customized, data-driven solutions. As we’ve grown, so has our passion for helping businesses succeed in an ever-evolving digital landscape.
In our early years, we believed we could help every business that came our way. While we gained valuable experience working with a wide range of clients, we soon realized that our customers are a unique group of shop owners, all focused on one of three goals: maximizing business capacity, expanding to new locations, or preparing their business for sale.
Over time, we refined our approach, working hand-in-hand with our clients to deeply understand their goals and tailor our recommendations to their specific needs. Today, Motorhead Marketing is proud to specialize in helping repair shop owners achieve sustained growth and build long-term value.
Our success lies in our ability to listen, adapt, and evolve with our clients. Whether it’s through cutting-edge digital marketing strategies or a deep understanding of what makes their business tick, we continue to help shops create lasting impressions in their communities. We hire and train team members to understand the nuances of the automotive industry, ensuring they know how to market everything from specialized to general automotive services by focusing on building value, quality, and reputation for our clients.
